I was commissioned as the principal writer to work on Toyota’s People Are Awesome campaign at GOOD. I conducted research, interviewed the great people behind the nonprofits, and wrote the campaign’s four articles. Integrated with GOOD’s existing feature “People Are Awesome,” the campaign raised awareness of its corporate social responsibility initiatives and highlighted the innovative ways Toyota impacted nonprofit organizations.
The articles:
- In New Orleans, the St. Bernard Project is Proving There’s No Place Like Home
- Making Child Safety Click for Drivers
- The National Center for Family Literacy Helps People Turn a New Page in Life
- How Auto Safety Research Helps More People Than Just Drivers
The complete campaign can be found at GOOD.
