The C Your City Culture Map was a collaboration between Mercedes-Benz and GOOD to help launch Mercedes-Benz 2012 C-Class Coupe. Conceived as an interactive travel guide, The Culture Map showcased intriguing spots and events in major cities around the United States. These short entries appeared on the map as location markers seen by all visitors and users.
I was commissioned to select and write up 100 locations before the project launched. I researched quirky places and events, selected images, and wrote brief descriptions. Working with the Special Projects editor and web team at GOOD, we created a map with a fun and lively tone that encouraged people to explore cities and the brand from the comfort of their computer.
When the campaign launched, I curated and edited user submissions to ensure a consistent editorial tone. I also kept track of user submissions and analytics during the month-long campaign.
A sample of the content that was created:
|Bamboo Sushi||Bamboo Sushi
310 S.E. 28th Ave
Portland, OR 97214
|Teaming up with the Marine Stewardship Council and a host of ocean sustainability organizations, Bamboo Sushi offers sushi without guilt at the world’s first certified, sustainable sushi restaurant.|
|Portland Brew Bus||Lobby of the Doubletree Hotel Portland
1000 NE Multnomah Street
Portland, OR 97232
|Explore Portland’s famed microbrewery scene by bus! Lasting 4-5 hours and featuring 15-25 beer tastings, this tour is a boozy delight. Don’t get too drunk, there’s a test at the end.|
|Write Around Portland||HOTLIPS Pizza2211 SE Hawthorne Blvd
Portland, OR 97214
|Write Around Portland and HOTLIPS Pizza collaborate to bring twice monthly writing workshops on the third Thursday and last Sunday of every month. ($10 – $30 sliding scale, per workshop.)|
|Voodoo Doughnut||26 SW 3rd Ave
Portland, OR 97204
|Fancy grabbing a doughnut and getting married? Voodoo Doughnut offers quirky donuts like their signature Voodoo Doll AND wedding ceremonies, complete with doughnut reception.|
|Tender Loving Empire||412 SW 10th Ave. Porltland, OR 97205||Diversity is the name of the game at Tender Loving Empire, the small shop houses a record label, retail consignment shop, and screen-printing studio to support Portland’s DIY scene.|
|Forest Park||4099 NW Thurman St
Portland, OR 97210
|With more than 70 miles of walking and hiking trails, Forest Park is the largest urban wooded park in the U.S. Don’t be afraid if a fellow nature lover gives you a hearty greeting in here, that’s just part of the magic of Forest Park.|