Immersion Guides: One Night in Beijing

Immersion Guides: One Night in Beijing

China before the Beijing 2008 Olympics was an exciting time of change and transition, particularly for Beijing residents. This ad was created for the launch of One Night in Beijing, a coffee table photography book that captures the moment exactly one year before the Olympics. Working with the design team, I created copy that would present the range of stories behind the photographs and Beijing itself to match the mystery of the cover photo.