Immersion Guides: Insider’s Guide to Beijing

IG_Insiders Guide

One of my favorite projects was launching the Insider’s Guide to Beijing, a guide for foreign residents of Beijing. Using an image of a Beijing opera singer backstage to convey the essence of the book as a behind-the-scenes look at the Chinese capital, the ad positions the book and the Immersion Guides brand as a knowledgeable and authentic source of information on living in China.